BRAND FOUNDATION AND STORY CLINIC
- Do you feel unclear on what sets your brand apart from the competition?
- Is your brand struggling to clearly communicate its story, vision and purpose with your target?
- Does the idea of creating a 30 second elevator pitch seem daunting and impossible?
- Are you confused about how to create a clear and cohesive brand identity?
Confusion, doubt, and spinning of wheels often occur when brands forget who they are and why they exist in the first place. If you are stuck trying to communicate what your brand does rather than why it does it, you will forever compete to beat out the others doing the exact same thing.
- Can you imagine being crystal clear about every component of your brand?
- What would it feel like if you could stop comparing your brand to other brands because you knew your brand was unique, important and bound for success?
- What if you were able to tell your brand’s story clearly, concisely and with ease?
- How would it feel if you didn’t have to doubt if your marketing materials were effective?
Whether you have an existing brand or are preparing to launch one, I provide you with the tools and coaching to help you design your brand identity and the story of your brand clearly, concisely, and honestly so you can best engage with your audience. I walk you through the strategic process so you always have the tools available to you.
The best brands and businesses in the world have personality and purpose. Just like the people you are most drawn to in life, you can sum up what makes the best brands unique in just a few words. Think Coca Cola, Apple and Virgin Airlines. Those brands are 100% clear on who they are, why they do what they do, and how to do it. They are the complete package, and they connect with people on a logical and emotional level.
You don’t have to have the kind of money those companies have to succeed and build a multi-dimensional brand. You just have to be willing to dig into the story of your brand and unlock its power. By the end of this program, you will be clear about your brand’s purpose, vision and mission, target, personality, position, message and story. These are the things that, when crafted correctly, allow for emotional connection and sustainable success.
How it works:
This program is designed to get help you create and understand the brand foundational tools that will help your business soar. These tools are the building blocks for brands with depth and personality. Once these tools are established, you will be able to create additional materials that will align with your vision and connect with consumers.
We’ll get you clear on your brand’s purpose, vision, strengths, personality, and unique offerings. Before and after each session you’ll complete homework exercises that will enable you to creatively tap into your brand’s heart, drive, and potential.
Throughout the course of this program you’ll also learn to own your brand’s past, its present and its future so you can share all the components of your brand story with power.
- One 3 hour deep dive kick-off session where you’ll get clear on what you’re building and why you’re building it
- Five 60 minute phone intensives with me where we’ll create brand foundation that includes a strong brand purpose, vision, mission, target, personality, position, and elevator pitch
- Homework and exercises that enable you creatively build your brand and story
- Analysis of homework and marketing content and strategy
- An initial intake questionnaire that you complete and I review before our first session
- Unlimited email support during and for one month after the program to help you in moments of doubt and confusion
- Two 15 minute emergency calls per month
- Mp3s of each of our sessions so you can listen back and take notes
- A little TLC and inspiration for you and your team
Brands and companies who have worked with me have:
- Earned thousands of dollars in support of their programs
- Gotten clear on what they want and gone after that successfully
- Transformed their brand identity from non-existent or boring to exciting, inspiring and true to who they are as and what they stand for
- Broken through blocks that have been keeping them from success
- Stopped telling themselves disempowering and made-up stories as to why their product, service or talent isn’t good enough
BRAND FOUNDATION AND STORY CLINIC is perfect if you:
- Are open to new ways of thinking
- Are ready for your brand to succeed
- Know success will require hard work and courage
- Want to learn how to be more honest with people and connect on an emotional level
- Are ready to take action and do the work
BRAND FOUNDATION AND STORY CLINIC is currently available in 3 month blocks*:
Sessions are every other week and are completed via phone, skype, or in-person in New York City. This program can also be extended and customized to your individual needs.
*If you want to launch or relaunch a brand faster, Brand Foundation and Story Clinic Fast Track is available on a limited basis. This expedited program is completed in 6 weeks and requires extra commitment and focus. Contact me for more details.