STRATEGY, RESEARCH + FACILITATION

I’ve uncovered consumer and cultural insights, ideated campaigns, invented new products, and helped rebuild and position/re-position iconic brands for well-known national and global companies. I have an extensive and diverse agency background including Ogilvy, Saatchi & Saatchi and Avrett Free Ginsberg where I designed and conducted research solutions across a variety of industries and categories. 

 

Brand Strategy and Planning:

Messaging + Brand Story Development

Campaign Planning

Brand Profiles + Pyramids

Purpose Discovery

Positioning/Repositioning

Personas + Customer Journeys

Competitive Insights

 

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Full Service Qualitative Research:

Focus Groups

Mini-Groups

In-depth Interviews

Ethnographies

Shop-alongs and retail observations

Online Webcam Interviews and Bulletin Boards

Stakeholder Interviews

“Man On The Street”

 

 

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Facilitation:

Brainstorms

Claimstorms

New Product + Innovation Sessions

Teambuilding + Leadership

Communication Workshops

 

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Strategy, Research + Facilitation Testimonials


jim“I hired Brooke to design and execute in-depth interviews for a client that had a VERY tight timeline. Brooke was able to learn the subject matter, write the guide, conduct 15 interviews and deliver the report in less than seven days. My client was pleased with her ability to identify emotional drivers of their target audience, make a recommendation for next steps and capture the essence of the interviews in a concise report.”

-Jim Longo, Co-founder at Discuss IO


sarva“Brooke blends strong research skills and knowledge of the industry with creativity and great sensitivity to the needs of her clients. Brooke’s heartfelt desire to make a difference through her work truly shone through every phase of our project. She provided our nonprofit with a strong framework to use going forward.”

-Sarva Rajendra, Executive Director at Sahasra Deepika Foundation


kimberly“Brooke came at just the right time, helping us see through our program’s brand identity from beginning to end. Her enthusiasm and dedication to this project, even during her downtime, was infectious and inspiring. We definitely couldn’t have done it without Brooke’s commitment and willingness to be a visionary!”

-Kimberely Cheng, Digital Media and Education Officer at World Federation of the United Nations


irene“Brooke has the natural ability to think in terms of the big picture while making sure all parts of what she presents tell a fluid and cohesive story.  She is a leader who knows that the best work is achieved from inspiring all team members to their maximum potential.  As a holistic thinker, Brooke is very resourceful, typically coming up with ‘out of the box’ ideas and methods”.

-Irene Lilly, Strategist at Leo Burnett Advertising


daniel“I’ve known Brooke to be an incredibly motivated, passionately creative and wildly sophisticated planner. She has a holistic approach to insight generation that allows her to capture relevant information that connects with audiences on an emotional level. She’s active in the advertising community and seeks out opportunities that allow her to maximize her impact. A wonderfully resourceful strategist.”

-Daniel Berkal, The Palmerston Group


kristin“Brooke knows brands. Having worked on several projects with her, she has the unique ability of finding the identity so many brands are searching for. She pulls from real life experiences, questions the status quo, and stays relevant with today’s culture to deliver a strategy that is specific and effective. The passion, dedication and drive Brooke puts into each project makes me look forward to working with her again.”

-Kristin Campbell, Associate Creative Director at Avrett Free Ginsberg


salim“Brooke appropriately challenged our thinking and did a great job of bringing forward a different perspective. Brooke also gets rave reviews for her collaborative spirit and passion for getting things done. I sincerely enjoy working with her, and I’m thankful she was on my team.”

-Salim Holder, Senior Brand Manager at Prestige Brands


Hayley“Brooke is a committed, self-starter whose knowledge of branding has contributed to the scaling of multiple nonprofit organizations. As a speaker, she relates to others through her honesty and excitement for the world around her. She is dedicated to the success of others and quickly caters to any task at hand. Her generous spirit is catching and is infused in each relationship she develops and every body of work she produces.”

-Hayley Samuelson, Storytelling Officer at Catchafire

 

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